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Tailored Touch

from $500.00

Even the most beautiful sites need a little refreshing and refining over time. Think of it like a seasonal wardrobe edit for your online presence—same gorgeous vibe, just elevated and more aligned with where you’re at right now.

The Tailored Touch is a service that offers strategic updates for websites designed by Smashed Ink. Whether you have a custom website or a template, if it was built by Smashed Ink, it qualifies for a beautiful update. Your business changes, and so does technology. Like any effective business strategy, I recommend implementing a tailored touch once or twice a year until your business is ready to rebuild or scale your site.

Type of Service:

Even the most beautiful sites need a little refreshing and refining over time. Think of it like a seasonal wardrobe edit for your online presence—same gorgeous vibe, just elevated and more aligned with where you’re at right now.

The Tailored Touch is a service that offers strategic updates for websites designed by Smashed Ink. Whether you have a custom website or a template, if it was built by Smashed Ink, it qualifies for a beautiful update. Your business changes, and so does technology. Like any effective business strategy, I recommend implementing a tailored touch once or twice a year until your business is ready to rebuild or scale your site.

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✔ What’s Included

Full Website Audit – Review of design, content, and functionality to identify what’s working and what needs attention.

  • SEO Clean-Up – Check and update meta tags, headings, alt text, broken links, and other SEO essentials.

  • Content Refresh – Updates to text, images, or layout to keep your site fresh and aligned with your brand.

  • Performance Check – Review of site speed, mobile optimization, and user experience.

  • Feature Boost – Ensure you’re using the latest Squarespace tools and features to their full potential.

  • Recommendations Report – Clear action plan with improvements outlined.

  • Implementation of Updates – I don’t just tell you what to fix—I do it for you.

Fast Turnaround:

  • 24 hours for Template + Template-to-Tailored sites

  • 48 hours for Custom sites

💡 Pro Tip: Even if nothing big has changed, you should run a site update at least once a year to keep your SEO fresh and your site performing at its best.

✘ What’s Not Included
(But Here’s What You Need to Know)

While this service is designed to give your site a refresh and performance boost, it does not include:

  • Major redesigns or full rebranding projects

  • Building new pages or full sections of the site

  • Advanced custom coding or third-party integrations

  • Full copywriting or brand-new content creation (beyond refreshes/updates)

  • Ongoing monthly SEO or marketing services (available separately)

If you’re looking for deeper changes like a brand new look, expanded functionality, or a fresh strategy, one of my Template to Tailored or Custom Web Design services would be a better fit.

➕ Optional Add-Ons

Want to level up even further? Add any of these for a seamless setup:

  • Keep your site fresh and stress-free with ongoing updates + support: Choose from 3 monthly maintenance options.

  • Stylized AI Art or Photography images to match your brand

  • A professionally designed, strategic lead magnet (PDF guide, checklist, workbook, or resource) to help grow your email list + conversions.

  • Core-To-Convert: The full marketing ecosystem. SEO + blog strategy, email marketing strategy, and social media templates—designed to work together and drive traffic back to your site.

 

Common Questions

  • If it’s been 8+ months since launch, if you’ve added new services, or if your site feels a little “stale,” then it’s time for a refresh. Even if nothing major has changed, running an update at least once a year helps keep your SEO fresh, your content relevant, and your site performing at its best.

  • Yes! Many clients use Tailored Touch as a recurring check-up—once or twice a year—to keep their site fresh and SEO-friendly. Think of it as routine maintenance that keeps your site working at its best while your business grows.

  • Having a beautiful, even strategic website isn’t the whole picture. SEO (Search Engine Optimization) is what helps your site actually get seen. Showing up in search results takes time, consistency, and investment—it’s not a one-and-done job.

    That’s where my SEO services come in. I handle the keyword research, blog writing, site optimization, and ongoing updates that build visibility and authority over time—so your site doesn’t just look good, it gets found.