You’ve got the vision— let’s make you unstoppable.
Your business deserves more than a “meh” website and duct-taped marketing.
Maybe you’ve outgrown the DIY hustle or designs that don’t convert. What you need is a site—and a strategy—that looks stunning, works like hell, and actually grows with you. Whether you’re starting from scratch, upgrading your online hub, or ready to scale with style, I turn scattered ideas into scroll-stopping brands built to sell.
Custom design. Proven strategy. Zero overwhelm.
Web Services
-
For the savvy business owner who gets it—but doesn’t know where to start or how to polish it. My Squarespace templates are built to bridge the gap between “Do it myself” and “Nailed it myself.”
Every template is strategically designed to convert—because pretty doesn’t pay the bills. My templates also include cohesive branding, so you’re one step ahead of the next. And yes, they all come with step-by-step training videos and everything you need to launch a boss-level site without the guesswork.
Fast. Strategic. Zero stress. Just pick a template, plug it in, and run that business like the boss you are!
All my Squarespace Templates will debut in September 2025!
-
My Template to Tailored service bridges the gap between a DIY template and a full custom website, giving you the strategy, design upgrades, and expert touch you need to start making sales—without the cost or timeline of a full custom build.
What’s more? I will fully customize your Smashed Ink Template in one week flat!
Learn More → -
My Tailored Touch Service is the website refresh you’ve been looking for.
Your website isn’t “set it and forget it.” As your business grows, your site needs to grow with it—and that’s where A Tailored Touch comes in.I’ll audit your site, clean up SEO, and make smart updates to keep everything running sharp and aligned with your goals. Whether it’s been a while since launch, you’ve added something new, or you just need a boost, this service keeps your momentum moving forward.
Fast turnaround: updates in 24-48 hours for most Templates + Template-to-Tailored sites, and 72 hours for Custom sites.
💡 Pro Tip: Even if nothing big has changed, you should run a site update at least once a year. It keeps your SEO fresh, your content relevant, and your site working as hard as you do.
-
Templates are amazing for getting started (and I sell plenty of them 👀), but once your business is established and you’re ready to scale, a custom website is what takes you to the next level.
I design Squarespace websites for service-based business owners who want more than “good enough.” My custom builds are designed with strategy, SEO, and conversions at the forefront—so your site not only looks polished but actually works harder for you.
To make planning simple, I’ve created a 3–tier pricing structure that gives you flexibility while still making it easy to budget:
Essential → A sharp, 5–page or less site to elevate your online presence with strategy + style baked in.
Elevated → A bigger, bolder 6–8 page site with integrations and growth-focused features.
Empire → The full send. A custom, high-converting build with advanced strategy and integrations to scale like the boss you are.
Bottom line: Templates are perfect for getting off the ground—but if you’re ready to grow beyond them, custom design is where the magic (and conversions) happen.
Not just any website.
You need a site that turns visitors into paying customers.
I know that a custom website can feel like a luxury that's just out of reach. That’s why I’ve created a collection of the best Squarespace templates that I know will really help. They’re designed with the same thoughtful strategy and aesthetics you’d expect from a custom site, but they come with a much shorter timeline and a friendlier price tag.
Hi, I’m Ashley
I’m the Smash in Smashed Ink— I built Smashed Ink for entrepreneurs who are done piecing together marketing and want real traction. After years of consulting, building marketing systems, and helping brands scale, I realized that too many small business owners were stuck doing all the things without seeing the growth they deserved.
I specialize in turning almost there into
“Holy Sh!t that’s it."
So I created a smarter way forward: strategic, elevated design that doesn’t just look good—it sells, converts, and scales with you. I don’t just make things look good. I make them work hard—so you can stop spinning your wheels and start showing up like the powerhouse you are.
15+
YRS EXPERIENCE
100’s
OF WEBSITES
Countless
“OMG
I LOVE IT”
EMAILS
92% of clients see measurable growth in traffic, leads, or conversions within 90 days of launching their new brand or site!
And a whole lot of
OMG, I finally feel legit.
Services
For Hire - Web Services
Template
to Tailored
I created this service because so many small businesses are
stuck in the in-between.
You need a site that converts, fast—but a full custom build feels out of reach, and DIY-ing it with a template eats up time you don’t have.
That’s where Template to Tailored comes in. It bridges the gap between a basic template and a full custom website, giving you the strategy, design upgrades, and expert touch you need to start making sales—without the cost or timeline of a full custom build.
Because let’s be real:
Sales can’t wait. And neither should your website.
I will customize one of my templates for you in one week flat.
Spots Are Limited – I only take FOUR template customization clients per month to keep the turnaround lightning-fast and the results top-tier
Template to Tailored is the right service for you if…
✔
You’ve outgrown your starter site and need something that actually converts.
You’re stuck between DIY and done-for-you, and you just want someone to take it off your plate and do it right.
✔
You feel paralyzed by decisions and need help getting it out there.
You just need some support getting your site out into the world already— after all, you cant sell what doesn’t exist.
✔
You're launching a business and need a strong presence fast.
You need a professional site that converts now—but a full custom build isn’t in the cards just yet.
Custom Web Design
Over 83% of businesses report significant ROI improvements after implementing custom web design and development
Get a fully done-for-you site designed to reflect your brand, connect with your ideal audience, and drive real results—whether that’s more bookings, sales, or growth. This isn’t about flashy trends. It’s about building a strong digital foundation that supports your next level.
❊
Essentials
package
Just getting started but ready to go— Perfect for new service providers who need a strategic, high-converting site without all the extras—yet.
A sleek, strategic 5-page site built to impress and convert. Perfect for coaches, consultants, creatives, and small businesses.
$3,200
Growing fast, but your website needs to catch up— Ideal for maturing businesses ready to uplevel their site, sharpen their brand, and increase conversions.
Up to 8 pages, custom integrations, opt-in design, and more branding power. Ideal for scaling service providers.
❊
Elevated
package
$4,200
❊
Empire
package
$6,500+
You’re building your empire & becoming unstoppable—
Designed for established businesses & entrpenures ready for a full-scale digital experience that elevates your brand and scales your success.
Custom web design is the right service for you if…
✔
You’re doing well—but want to sell smarter, not harder.
You’re ready to upgrade your systems so that inquiries, bookings, or sales don’t depend entirely on your hustle.
✔
You’ve said, “What I have works fine.”
Sure—it’s not hurting you. But what good is a resource that’s not pulling its weight? Everything might be “fine” now, but what if it could be great—or even “never been better”?
✔
You believe in building from strength, not reacting to weakness. You’re not waiting for a slow season to invest—you’re laying the foundation now so your growth is scalable, not stressful.
Let’s upgrade your systems & strategy—it’s your next move toward spending less and earning more.
Your website isn’t a one-and-done. It’s a living, breathing part of your business—and just like your offers, it needs a little love as you grow.
A Tailored Touch is for past Smashed Ink clients (templates, Template to Tailored, or full custom websites) who are ready for their next upgrade. Whether you’ve launched something new, changed up your services, or feel like your site could use a boost—I’m here to help you keep climbing.
This service is designed to give your site a performance boost—fast. You’ll get a full audit with SEO clean-up, smart updates, and intentional tweaks to match where your business is going, not just where it’s been.
✔️ 24-48 hour turnaround for Templates or Template-to-Tailored sites
✔️ 72-hour turnaround for full Custom sites
A Tailored
Touch
Sites that are regularly updated with fresh, relevant content generate over 3x more leads than those that stay stagnant.
A Tailored Touch is the right service for you if…
You have a Squarespace website, period!
Even if nothing big has changed, you should run a site update at least once a year. It keeps your SEO fresh, your content relevant, and your site working as hard as you do.